Canada’s new Anti-Spam Laws came into effect on July 1st, 2014 – is your business ready? With the introduction of Canada’s Anti-Spam Legislation (CASL) many businesses needed to review their email and electronic (SMS, Social Media) marketing practices.
If your business does marketing or promotion through electronic channels in Canada, the CASL regulations likely affect you. Here’s a quick compliance checklist:
- Do you send messages through EMAIL, SMS, SOCIAL MEDIA or INSTANT MESSAGING for commercial or promotional purposes to targeted audiences, including customers and prospects?
- Do you carry out these activities in Canada?
If you answered yes to both of these questions the laws in Canada require you to comply with Canada’s Anti-Spam Legislation.
CASL compliance is easy once you know what’s required.
- Consent: You must have valid express consent either written or orally. It is your responsibility to track and prove consent.
- Identification: You must clearly identify yourself and your organization. This includes providing a phone number, mailing address and email.
- Unsubscribe Option: Provide a way for recipients to unsubscribe and stop receiving new messages within 60 days of receiving a message.
- Truth in Advertising: Be honest in your marketing – don’t mislead or provide false information to your customers. This includes sender information, subject matter, URLs and/or metadata.
With our CanMail – Email Consent Manager we make it easy to create and send effective email marketing campaigns in Canada.
You can learn more about CASL compliance and consent at http://fightspam.gc.ca